You have full control of your brand identity and messaging at all times-which also means it can be tailored and amended to match your strategic priorities. You choose how customers discover, interact, purchase and receive deliveries from your business. With an eCommerce site, you have full control of every step of the customer purchasing journey. Would you like more advice on this topic?Īdvantages of Selling on an eCommerce site Whether you’re a brand, distributor, retailer or manufacturer, you cannot ignore Amazon as a sales channel. Before jumping into the specifics of why you should sell on Amazon, let’s examine Amazon’s strategic advantage. After all, Amazon has many pros and cons. Most important, businesses also need to make strategic decisions around Amazon and marketplaces in general. Under Amazon, customer service wins, and who is prepared to fight them? Wholesalers and retailers have a lot to consider as Amazon remains omnipotent in today’s market. The firm focuses on continuously enhancing customer experience and lowering prices along the way. Many pieces contribute to this puzzle: customer loyalty, owning buyers with the highest search intent, then selling their customer data. The global concerns around COVID-19 also accelerated the focus around eCommerce, allowing Amazon to grow 63.3% during the crisis thus far.Īmazon’s strategy is foundational to its success. In Europe, where many already have access to the internet, eCommerce grew by 14.2% in 2019. After all, online marketplaces account for the majority of global sales nowadays. In 2019, marketplaces contributed to 52% of global online retail sales. Amazon’s Limitations and the Role of Your Ecommerce Storeīoth Amazon and eCommerce are growing at a rapid pace.
Every new seller making the transition to Amazon’s marketplace automatically accesses a global audience.
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